Using Artificial intelligence (AI) In Marketing

Using Artificial intelligence (AI) In Marketing

The development of big data and advanced analytics solutions has enabled marketers to get a clearer picture of their target audience, but the hotbed of progress lies in artificial intelligence (AI) in marketing. A new survey by Brightedge, a leader in SEO, content and performance marketing, shows that marketers are becoming increasingly susceptible to adopting artificial intelligence technologies such as machine learning because they can offer better customer experiences and marketing services. In February 2018 in its second annual Future of Marketing Survey, Brightedge 500 surveyed the digital marketers of Fortune 500 brands (split into B2B and B2C companies) over a one month period over a January 2018 period. The survey offers a wealth of insights into how brands are using AI to deliver personalised customer experiences through intelligent content. Sources: 2, 4

Artificial intelligence in marketing (AI in marketing) is a method of combining customer data and AI concepts such as machine learning to anticipate where your customers are and improve the customer journey. AI tools can learn using data and customer profiles how to communicate with customers and deliver personalized messages at the right time, without human intervention or support from marketing members. Marketing AI is a way to use technology to improve customer travel. Sources: 0, 4

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